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Marissa Chaplinsky

Senior Product Designer & Strategy

Seattle, WA

Title
Senior Product Designer & Strategy
Location
Seattle, WA
Years of Experience 
8
My Specialization
UX, UXR, Service Design & Product Strategy

Selected Case Studies

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Shaping Research Into AI Opportunities

A project dedicated to uncovering critical user issues and mapping opportunities for AI integration, using both qualitative and quantitative UX research to evaluate impact on the business and the user experience.

AI Photo Curation & Layout

Introduced TreeRing’s first AI-powered feature that automatically selects and curates user photos while generating multiple layout options to streamline the yearbook creation process. The tool reduced errors, minimized costly reprints, and improved efficiency by removing ambiguity for users. It also gave sales a competitive new feature to retain customers, attract new schools, and set the foundation for more advanced AI capabilities.

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Creating Scalable Strategies and Designs for Virtual Assistance

A project centered on building an intelligent virtual assistant by applying AI strategy across open and closed models, defining technical requirements, finalizing design, and identifying scalable quick wins through low-cost solutions.

Improving Wayfinding Through UX Strategy

Improved courthouse wayfinding in B.C. by combining user research, signage audits, and UX strategy. Aligned user needs with business goals through personas, journey maps, and service blueprints.

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Service Design for Clear and Accessible UX

Led a user-centered service design project using agile methods. Conducted research, accessibility audits, and testing to design intuitive user flows, wireframes, and a clear information architecture.

Lets Chat!

Looking for design or project help? I’d love to hear from you — let’s get in touch!

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